Fractional VP of Sales

I build the sales engine so founders can stop being the only one selling.

Over 20+ years leading sales teams—from Fortune 500 enterprise accounts to high-growth startups—I step in as your fractional VP of Sales. I design the strategy, build the infrastructure, hire and coach the team, own the pipeline, and drive predictable revenue. No more founder-dependent selling. GrowthFreak Consulting was founded in 2020 to deliver exactly that: senior sales leadership without the full-time overhead.

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How I Help Businesses Grow

I offer flexible, results-driven services tailored to startups, growing teams, and established companies. Drawing from 20+ years managing full sales cycles, building CRMs, crafting playbooks, and leveraging AI for smarter outreach, I deliver lead generation, strategy, leadership coaching, and channel partnerships that move the needle. Services are available freelance, contract, or ongoing — contact for custom pricing.

BOOK A MEETING

Fractional VP of Sales / Sales Leadership

I act as your VP of Sales: own strategy, build/hire/manage the team, run the pipeline, coach reps, and report directly to you. Flagship offering for companies avoiding $250K+ full-time hires. Minimum 3 months.

Go-to-Market Strategy & Infrastructure

For product launches, new markets, or escaping founder-led sales. I design the full sales process, messaging frameworks, target ICP, pipeline architecture, and CRM setup so growth is repeatable and scalable.

Revenue Growth & Business Development

Identify and build new channels—strategic partnerships, channel/affiliate programs, market expansion. I create the systems to capture revenue at scale, not just chase one-off deals.

Sales Team Building & Performance

Hire the right reps, build onboarding/training programs, set KPIs, run coaching cadences, and instill a high-performance sales culture that delivers consistent results.

Sales Operations & CRM Implementation

HubSpot, Salesforce, Pipedrive—I implement, optimize, and automate so you have clean pipelines, accurate forecasting, and dashboards that actually tell you what's working.

Sales Strategy Intensive

I conduct a full sales audit, map your current pipeline and processes, deliver prioritized recommendations, craft updated messaging frameworks, and hand over a clear 90-day action plan with KPIs.

Results & Experience

I’ve driven measurable revenue growth across Fortune 500 accounts, startups, and 37+ consulting engagements (Top Rated Plus on Upwork, 100% satisfaction). Here are select highlights—full case studies available in consultation.

Fortune 500 Sales Leadership (Southern Computer Warehouse)

Built and managed $5M+ government/education accounts; developed enterprise relationships and navigated complex cycles.

Insurance Sales Organization (Aflac)

Generated $2.5M in first-year premium as District Sales Manager; recruited, trained, and led a high-performing agent team.

Technology Staffing Firm

Built outbound sales program from scratch; designed prospecting, messaging, and pipeline infrastructure for U.S. developer placements.

property management truck

Property Management Referral Program

Created affiliate/partner program that increased referrals 30%; built outreach and incentive systems.

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Satisfied Clients and Partners

Magazine

IT Service

Software Company

Baja Foundry Software

Office Equipment

InZernet Technologies

Blinq.io

Natura Market

Frontier Teams IT

Jennifer Hart maintains Top Rated Plus status on Upwork—placing her in the top 1% of sales and business development professionals globally—with 100% client satisfaction across 37+ engagements.

See her profile here.
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Meet Our Leadership

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Joanne Williams

Founder

Fred Buster

Director OPS

Lisa Hoffman​

Director HR

Would you like my support?

Ready to scale your revenue, optimize your sales process, or build a stronger team? I’m currently available for freelance projects, contract leadership roles, and consulting engagements. Let’s discuss how I can help—drop me a message today.

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I typically reply within 24 hours • Confidential • No obligation 

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Questions? Call now.

810-618-7209